OU Price College Of Business | Management and Information Systems

Carte, T., Schwarzkopf, A., Shaft, T. , and Zmud, R., (2005), Advanced Business Intelligence at Cardinal Health, MIS Quarterly Executive, 4(4), pp. 413-424.

Dehning, B., Richardson, V. and Zmud, R. (2003) The Value Relevance of Announcements of Transformational Information Technology Investments, MIS Quarterly, 27(4), 637-656.

Premkumar, P., Richardson, V. and Zmud, R. (2004) Sustaining Competitive Advantage through a Value Net: The Case of Enterprise Rent-A-Car, MISQ Executive , 3(4), 189-199.

For full listing of faculty publications and presentations see: http://www.cmiss.net/newsite/research.htm