Faculty/Research/Publications/Collaborations
M/SCM faculty at The University of Oklahoma have research interests in marketing channels, logistics, distribution systems, services, sales, and international marketing.
Samir Barman sbarman@ou.edu
Professor
Research Interests
Aggregate Production Planning, Job Shop Scheduling, and Inventory Modeling
Barman, S., 2006, "An Interactive Decision Support System for an Aggregate Production Planning Model Based on Multiple Criteria Mixed Interger Linear Programming," Omega, vol. 34, pp 167-177 (co-authored with Gomes Da Silva, C., Figueira, J., and Lisaboa J.).
Barman, S. 2004, "Cost Effects of Combining Simple Priority Rules and Controlled Release in a Flow Shop with Prohibited Early Shipments," International Journal of Operations and Quantitative Management, vol. 10, no 3, pp 215-234 (co-authored with Fisher, W. W.).
Suman Basuroy suman.basuroy-1@ou.edu
Ruby K. Powell Professor and Associate Professor
Research Interests
Retailing (e.g., category management), marketing of cultural products such as fashion, and movies
"Does Advertising Spending Influence Media Coverage of Advertiser?" (with Diego Rinallo), (2009), Journal of Marketing. Forthcoming, November 2009 issue.
"Fast and Frequent: Investigating Box Office Performance of Motion Picture Sequels," (with Subimal Chatterjee), (2008), Journal of Business Research, 61 (July), 798-803.
"Category Management, Product Assortment and Consumer Welfare" (with Shailendra Gajanan and Srinath Beldona), (2007), Marketing Letters, Vol. 18, Issue 3 (September), 135-148.
"Reviewing the Reviewers: The Impact of Individual Film Critics on Box Office Performance" (with Peter Boatwright and Wagner Kamakura), (2007), Quantitative Marketing & Economics, Vol. 5, No. 4 (December), 401-425.
"An Empirical Investigation of Signaling in the Motion Picture Industry," (with Kalpesh K. Desai and Debu Talukdar), (2006), Journal of Marketing Research, Vol. 43, No. 2, 287-295.
Rajiv Dant rdant@ou.edu
Helen Robson Walton Centennial Chair in Marketing Strategy
Research Interests
Relationship Marketing, Franchising, Distribution Channels, Supply Chains, and Hybrid Systems
"Trust-Opportunism Paradox, Relationalism, and Performance in Interfirm Relationships: Evidence from the Retail Industry," (2008) Strategic Management Journal, Volume 29, pp 401-423 (co-authored with Augustine A. Lado and Amanuel Tekleab).
"A Comparative Longitudinal Analysis of Perspectives of Interorganizational Relationship Performance," (2007) Journal of Marketing, Volume 71, pp 172-194 (co-authored with Robert W. Palmatier andDhruv Grewal).
"Effects of Relationship Climate, Control Mechanism, and Communications on Conflict Resolution Behavior and Performance Outcomes," (2007). Journal of Retailing,Volume 83, Number 3, pp 279-296 (co-authored with Karen L. Koza).
"Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis," (2006) Journal of Marketing, Volume 70, pp 136-153 (co-authored with Robert W. Palmatier, Dhruv Grewal, and Kenneth R. Evans).
"Contractibility and the Ownership Redirection in Franchising: A Property Rights View," (2006) Journal of Retailing, Volume 82, Number 3, pp 259-272 (co-authored with Josef Windsperger).
Patricia J. Daugherty pdaugher@ou.edu
Robin Siegfried Centennial Chair of Marketing
Research Interests
Integration, Outsourcing, and Supply Chain Relationships
"Defining and Operationalizing Supply Chain Process Integration," (2009) Journal of Business Logistics, Vol. 30, No. 1, pp. 63-84 (co-authored with Haozhe Chen, and Anthony S. Roath).
"Measuring Process Orientation," (2009) International Journal of Logistics Management, Vol. 20, No. 2, pp. 213-227 (co-authored with Haozhe Chen, and Yu Tian).
"Marketing/Logistics Relationships: Influence on Capabilities and Performance," (2009) Journal of Business Logistics, Vol. 30, No. 1, pp. 1-18 (co-authored with Haozhe Chen, Daniel D. Mattioda, and Scott J. Grawe).
"The Relationship between Strategic Orientation, Service Innovation, and Performance," (2009) International Journal of Physical Distribution & Logistics Management, Vol. 39, No. 4, pp. 282-300 (co-authored with Scott J. Grawe, and Haozhe Chen).
"Profit Contribution Information's Impact on Internal Integration," (2008) Journal of Transportation Management, Vol. 19, No. 2, pp. 38-53 (co-authored with Scott J. Grawe, Haozhe Chen, and Daniel D. Mattioda).
Kenneth R. Evans evansk@ou.edu
Dean and Fred E. Brown Chair of Business
Research Interests
Interpersonal Influences, Sales Management, Services Marketing, and Marketing Management
"A Cross-Cultural Investigation of Sales Performance-Job Satisfaction Relationship: A Multi Referent Perspective," (2009) (forthcoming) in Journal of Business Research (co-authored with Eric Fang).
"Re-examining the Influences of Career Stages on Salesperson Motivation-A Cognitive and Affective Perspective," (2009) forthcoming in Journal of Personal Selling and Sales Management (co-authored with C. Fred Miao and Donald J. Lund).
"The Effects of Customer Participation in Co-Created Service Recovery," (2008)
"Achieving Relationship Marketing Effectiveness in Business-to-Business Exchanges," (2008) Vol. 36, No. 2, pp 174-190 Journal of the Academy of Marketing Science (co-authored with Robert W. Palmatier, Lisa K. Scheer, and Todd J. Arnold).
"The Determinants of Customer Participation in the New Product Development Process in Business Markets: A Customer Value Perspective," (2008) Journal of the Academy of Marketing Science, Vol. 36, No. 3, pp 322-336 (co-authored with Eric Fang, and Robert W. Palmatier).
Anthony S. Roath asroath@ou.edu
Associate Professor
Research Interests
Efficiency of Global Logistics Systems and Relationship Management
"Defining and Operationalizing Supply Chain Process Integration," (2009) Journal of Business Logistics, Vol. 30, No. 1, pp. 63-84 (co-authored with Chen, Haozhe and Daugherty, Patricia J.).
"Exploring Governance Theory of Supply Chain Integration: Barriers and Facilitators to Integration," (2009) forthcoming in Journal of Business Logistics (co-authored with Richey, R. Glenn, Whipple, Judith, and Fawcett, Stanley E.).
"Technological Readiness and Complementarity: Dynamic Capabilities Impacting Logistics Service Competency and Performance,"(2007) Journal of Business Logistics, Vol. 28, No.1, pp. 195-228 (co-authored with Richey, R. Glenn, and Daugherty, Patricia J.).
"Managing the Learning Dynamics in Channel Relationships," (2007) Journal of International Business Studies, Vol. 38, No. 2, pp. 283.302 (co-authored with Wu, Fang, Sinkovics, Rudolf R., and Cavusgil, S. Tamer).
"The Achilles Heel of an Enduring Relationship: Appropriation of Rents Between a Manufacturer and its Foreign Distributor,"(2006) Journal of Business Research, Vol. 59, No. 7, pp. 802 -810 (co-authored with Deligonul, Seyda, Kim, Daekwan, and Cavusgil, Erin).
Jeffrey B. Schmidt jbs@ou.edu
Associate Professor
Research Interests
New Product Development Process, New Product Performance, Managerial Decision-Making, Escalation of Commitment
"The Influence of Internal and External Firm Factors on International Product Adaptation Strategy and Export Performance: A Three Country Comparison," (2006) Journal Business Research 59 (February), 176-85 (co-authored with Roger J. Calantone, Daekwan Kim, and S. Tamer Cavusgil).
"Exploring New Product Development Project Review Practices," (2009) Journal of Product Innovation Management 26 (September) 520-35 (co-authored with Kumar Sarangee and Mitzi M. Montoya-Weiss).
"The Effects of Competition in Short Product Life Cycle Markets: The Case of Motion Pictures," (2009) forthcoming in Journal of Product Innovation Management (co-authored with Roger J. Calantone, Janell D. Townsend and Sengun Yeniyurt).
Jeff Wallman jpwallman@ou.edu
Assistant Professor
Research Interests
Marketing Management and Marketing Strategy
"An Examination of Peter Drucker's work from an institutional perspective: How Institutional Innovation Creates Value Leadership," (2009) forthcoming in Journal of the Academy of Marketing Science.